The direction for this video was to create a 15sec reel that was fast-paced, and utilized match-cuts to show multiple products. Therefore, I edited the intro to start energetically, capturing the essence of the city and then match cut the handbags, leading into detail shots. To end, I pull back to the wide shot to provide a clean logo background. Found the music to match the feel of the video and cut it intentionally to align with the segments of the video.