These video assets were pivotal to the Cafe Society campaign’s success, featuring tastemakers like Kathy Hilton, Lucky Blue and Nara Smith, Pierce Abernathy, Pat Cleveland, and others. The full-length campaign video garnered over 1.1 million views on Instagram.

For the campaign video, I provided an extra set of eyes on the raw footage, identifying selects to add to the edit and address feedback. I also went in and added manual zooms, pans, and rotations to add an extra flair and amplify the more eccentric moments in the edit. We worked with the graphic design team to incorporate graphics, and I implemented the red frame circle mask to add a focus point on the lipstick application, along with the animated name credits. Lastly, I helped deliver cutdowns and resizes and fully edited the accompanying Q&A assets for this campaign. I ran extensive audio enhancements to remove noise and performed color correction for the Q&A iPhone HDR footage.

Launching this campaign was an extraordinary team effort. I worked cross-functionally with Creative and Art Directors, Marketing Leads, the Copywriting team, Graphic Design team, Project Managers, Video Producer, and Chief Brand Officer to bring it to life.