This campaign video and accompanying teasers and cutdowns played a key role in the success of the Neiman’s Fantasy holiday 360 campaign, amassing over 1.7 million views on YouTube and 400k+ views on Instagram.
Co-edited this campaign video by pulling selects, editing the primary sequence with cross-reference to the production team’s storyboard, producing cutdowns, and resizing content for distribution across various platforms. Established the initial edit and implemented refinements throughout the review process. Additionally, contributed to the preparation of files for the VFX artist to ensure seamless integration of effects.
Launching this campaign was an extraordinary team effort, particularly with a major pivot in direction that occurred, which my team and the Video Producer navigated gracefully.
In all, this video launch took the collaborative effort of Creative and Art Directors, Marketing Leads, the Copywriting team, Graphic Design team, Project Managers, Video Producer, Chief Brand Officer, and an external VFX team, Colorist, and Music Composer.
