Objective: To design and edit two high-performance 4:5 growth ads for Meta (Facebook/Instagram), adapting raw UGC footage to be socially native while maintaining premium brand creative preference to maximize viewer engagement and drive conversions.

Based on a brief, I created two 4x5 Meta growth ads from raw UGC footage, building a visual story with intentional cuts and energetic pace. I focused on key principles in growth and performance editing to capture viewer attention and drive engagement. Edited the hook to include visual, auditory, and text elements. Added an additional audio cue with a perfectly timed music drop. Used black and white footage to lean into the before-and-after effect. Added motion graphics to highlight key product features and act as a visual break for the viewer. Lastly, ended with a full-screen visual of the product to accompany the CTA.

I built all motion graphics elements including the product offering end screens.