For this concept study, I led the end-to-end creative strategy to explore how to effectively market to the emerging GLP-1 demographic. My editorial process focused on pivoting the “nutrition gap” from a clinical pain point into a supportive “Nutrition Hack” narrative. I re-engineered the original UGC hooks to feel like an authentic insider tip, utilizing high-contrast visual storytelling, such as black-and-white “struggle” clips and animated typography, to sustain engagement. This speculative execution was designed to test a “socially native” aesthetic while maintaining the premium standards of a performance-driven Meta ad.

To pressure-test the concept’s viability, I utilized AI agents to conduct a “Pros/Cons” audit of the creative and to build out detailed consumer personas for the GLP-1 audience. This allowed me to strategically vet the messaging against 2026 creative trends before the first cut was even made. To expand the visual possibilities beyond the raw footage, I integrated Midjourney and Photoshop Image Generation to create custom background elements and specific product assets that weren’t present in the original UGC.