Strategic Editing: I strategically cut down footage to refine the edit and highlight product benefits, ensuring the narrative was perfectly tailored for consumers in the Consideration phase.
Hook & CTA Development: Referencing the project brief, I identified and executed multiple hooks and CTAs, maximizing success with strategic audio and visual cues to optimize the ad for the Conversion phase.
Full-Stack Graphics: Implemented on-screen text and motion graphics, including the custom composition of the reviews mosaic, serving as visual breaks and enhancing native platform look.
Efficiency & Collaboration: Worked closely with the VP of Integrated Marketing, Director of Acquisition, and copywriter to align on messaging and verify compliance. Used systems, automation, and AI to streamline production and implement feedback quickly.
Guaranteed Quality: Delivered 9 distinct, highly testable ad versions using optimized export settings, ensuring the assets were technically ready to immediately enter the acquisition pipeline.
Strategic Alignment: Successfully translated the strategic brief (funnel optimization, native look, premium brand alignment) into scalable, high-quality deliverables designed for maximum performance testing.
Workflow Excellence: Demonstrated the ability to manage complex feedback loops and large-scale asset creation with speed and efficiency, a critical factor for high-volume performance marketing teams.
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