For this project, I delivered 9 performance ads using UGC footage with optimized export settings for YouTube. I cut down footage to refine the edit, clarify the message, and highlight product benefits. Referencing the project brief, I identified various hooks and CTAs to drive engagement, maximizing success with strategic audio and visual cues. Implemented on-screen text and motion graphics, including the composition of the reviews mosaic. Worked closely with the Vice President of Integrated Marketing, Director of Acquisition, and copywriter to align on messaging and verify compliance. Used systems and automation to streamline production and implement feedback quickly.