🎯 Objective

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• To produce the hero video for the Golden Goose x Neiman Marcus Handbag Campaign, a key initiative within Neiman Marcus’s highest revenue category (Shoes and Handbags), driving significant website traffic and helping the team meet or exceed aggressive campaign sales goals.

🛠️ My Primary Contributions

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• Creative Concepting & Storytelling: I was an active contributor in initial concepting meetings, sharing video references that captured a romantic atmosphere of adventure and memory-making. 
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• Creative Sequencing: I was responsible for building core sequence sections, selecting all music and sound effects to establish the nostalgic tone, and integrating specialized film transitions to complement the vintage Super 8mm footage.
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• Visual Craftsmanship: Executed a comprehensive color grade across the entire video to perfectly match the aesthetic of the high-fashion editorial stills, ensuring a unified, premium look.
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• Collaborative Design: Partnered directly with the Graphic Design team to integrate branded yellow titles and subtitles, guaranteeing seamless visual continuity across all marketing materials.
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• Delivery: Edited and delivered the 15-second teaser that promoted the campaign launch.

📈 Key Results & Impact

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• Business Impact: The hero video and teaser were cited in a department meeting as key factors in increasing website traffic and successfully achieving campaign sales goals.
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• Cost & Time Savings: I led the specialized post-production by keeping the extensive color grading in house. This delivered critical budget and timeline efficiencies that would typically require external vendor outsourcing.
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• Revenue Category: Successfully delivered the central campaign asset for one of the brand’s most critical and highest-grossing product categories.