For this project, I created two different video edits to test how different audiences react to Quince’s affordable luxury messaging. The first edit was designed to grab attention by directly comparing Quince’s prices to traditional luxury brands. I leaned into current organic visual pattern disrupt trend, using green screen effect for text in the background and foreground. I kept the editing tight to hold attention and added a color-way flash at the end to showcase the variety of available options and drive a clear call to action.